Strategy

Training

We share our knowledge in the formats of seminars and working sessions. Training topics may include brand management, marketing planning, research, product development, audience understanding, as well as current trends in society and consumer behavior.

Development of products and services

As the world, consumers, trends and the company itself change, the brand identity and offering may not match the current situation. Internal brand research or audit helps to understand if and how the brand strategy should be changed.

Marketing strategy

We define the marketing strategy and develop the marketing planning process under the management of the company. A marketing strategy includes objectives, target audience segmentation messages and a tactical plan with activities in communication, pricing, product and other areas.

Market research

Effective business decisions are based on maximum understanding of the situation. Using both quantitative and qualitative methods and a combination of primary and secondary research, we conduct market and audience research.

Brand strategy

Strong marketing is based on a brand strategy that allows you to differentiate yourself from your competitors and reach your target audience effectively. Its guidelines can be used in creating compelling identities, marketing strategies, and inspiring new directions of development.

Brand audit

Brand architecture

As a result of researching audience needs, business model and industry best practices, we define the optimal portfolio of brands and products in order to precisely address the appropriate audiences and promote the company's growth.

Experience

Zita Lazdāne

Head of Marketing and PR

"Cooperation is not only professional and high-quality, but also humanly pleasant, correct and focused to the result. A partner you can rely on, who you can delve into responsibly and with real passion, is interested and responsive. It is important that the solutions are practical and really useful in improving daily processes and in achieving goals."

Raitis Puriņš

Head of Marketing

"It's not easy to develop the basic principles of a brand when the company itself is growing and developing rapidly. WKND team brought together the Printful side of dozens of different people from the two continents. This meant working across multiple time zones and making calls with countless people and groups. As a result, we got what we expected and will be able to use again as time goes on.”

Lotte Tisenkopfa-Iltnere

Co-founder

"In cooperation, I was pleasantly surprised by the genuine desire to go deeper and understand everything that affects our goal and the way to it. The joint work was easy, friendly and open. We are glad that we came to a really useful, practical result that we still use."