Actimel brand activation
Actimel
Caring not only for immunity, but also for entertainment.
The bacterial composition of Actimel takes care of our immunity. But the Actimel brand? The brand takes care of the entertainment.
Brand activation projects always open up new opportunities that allow to revive consumers dulled by the usual "customer journey" and on the other hand – they also open up new challenges that are not inherent in usual advertising communication projects.
