Autumn breeze

Autumn is the time when cool autumn winds blow away the heat of summer and our immune system faces various challenges. Viruses of course being one of them.

Together with Actimel, a point of sales activity was created in this turbulent time, which made both users and passers-by take their eyes off their smart devices and focus on a very real brand experience.

While standing in the wind tunnel, the participants of the activity were properly ventilated and their mission was to catch the good Actimel bacteria among the autumnal distractions. There were both more agile as well as slower participants, but the main thing is that everyone was under the full spell of the Actimel brand for at least 5 minutes... And these days 5 minutes is worth its weight in gold!