Make a senior happy
Actimel
Every wish will be written on an Actimel package that will reach seniors in nursing homes and social homes.
To turn a national ambition into reality, we developed a digital campaign and step-by-step achieved the goal of 10,000 wishes and 10,000 packs of Actimel being distributed. As a result, the socially responsible brand, Actimel, reached a large number of people: users wrote their own wishes, which were sent to seniors in a printed and risk-free format on the Actimel bottles.
