New identity
APF
Which came first - the chicken, the egg or brand identity?
By combining an innovative perspective, determination and high moral standards, APF Holdings has become one of the most successful chicken farms in the Baltics.
However, this is not surprising, because the headquarters of APF Holding, Alūksne, is a place where poultry farming traditions have been cherished for more than 60 years. APF Holdings has taken these traditions to a modern level and proved that industrial poultry farming can be ethical and sustainable. The new generation of poultry farmers with their heart in the right place is farming here!
There is no unequivocal answer to the big questions about who was first, so we combined the chicken, the egg, and Alūksne in the brand identity. Beauty lies in interaction!
