I came, I bought, I won!
Domina
Lottery campaigns are very similar to Līgo (midsummer festival) campaigns - the pattern is clear, but you have to come up with something exciting every time.
In DOMINA big lottery, everyone who shopped for more than 20 euros could win WV T-Cross or DOMINA gift cards. The mechanics have already been tested in thousands of campaigns before this one, and therefore it is even more interesting to throw yourself into the usual and at the same time look for ways to excite buyers and social media users.
In order for the lottery not to lose its relevance, new activities were carried out every week - a giant bag in DOMINA square, a social media video explaining how the car got to DOMINA and of course all the visual materials of the campaign, which stood out brightly in the urban environment.
