Unpopular opinion
Domina
Dress however you want! - sales message you didn't expect
Selling different things is the basis of the existence of any shopping center. Such is the harsh capitalist reality, but in this campaign DOMINA decided to "pulled all the stops" giving a clear message - wear whatever you want! DOMINA is a shopping center where you can buy thousands of products of different colors and sorts, and it would be a little silly to force a specific choice on people who know best what suits them and what they want.
During the campaign, several unpopular opinions triggered, irritated and calmed the audience with a sweet, sweet realization - there are more than 170 stores in DOMINA, and everyone will find something to their liking.
