Ready to launch!


Ready to launch, just need to refuel.


When announcing to the media the upcoming issue of additional shares of the emerging Indexo bank, Valdis Siksnis compared the readiness of the bank to a car that is ready to go, all you have to do is fill it with fuel. This was the official phrase used to describe the bank's readiness for launch to the media.

The phrase had gone so far that refusing to use it in communication would be blasphemy :) So we adjusted the message just a little, replacing the car with an airplane ready to take off. This similarity allowed us to easily communicate all stages of the issue of additional shares.