Investment and Development Agency of Latvia
We like to unbox things. Why can't we unbox a country?
"Unboxing" videos are the most watched videos on YouTube, helping people decide whether or not to buy a product. Since residents of the Danish town of Billund know very little about Latvia, we wanted to encourage them to visit our country with an unboxing video of Latvia and an attractive test. Since Latvians are good craftsman by nature, the whole campaign was kind of a good proof of craftsmanship.