Latvian Fund for Nature
Climate change is happening and that’s a fact.
But together with Latvian Fund for Nature we realised it’s hard to accept as real. Especially when you live in Latvia, where we have no climate migration, no devastating tornadoes, no melting glaciers. But we have technologies that can show what it would be like. At the start of the campaign we shook up social media with support from influencers. The teaser phase was followed by the solution and recruiting for climate ambassador training. The message of the campaign spread lightning-fast in digital and traditional media, successfully reaching the audience that has the power to save the planet – young adults