Christmas 2021


Working on the MAXIMA's 2021 Christmas campaign, the main insight was the fact that Christmas does not appear from nothing.

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Xmas MAXIMA video 1
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There’s always someone, who creates it. And MAXIMA is definitely by your side or waiting in the wings with everything you need for a real holiday. The insight we gained stuck fast, a script grew around it and resulted in us creating a heartfelt video.

Xmas MAXIMA video 4