Easter lives in MAXIMA stores!
Maxima
On Easter even the bunny knows where to look for discounts.
As Easter approaches, MAXIMA stores undeniably become a place where almost every Latvian family stops by for treats for the holiday table. Why do they do this? Because it's cheaper. This is clear even to a bunny - a slogan based on such an understanding was embedded both in the campaign materials and in the minds of the audience.
