Think outside the box
Maxima
Sometimes you have to think inside the box, sometimes outside the box.This time we stayed inside the box while filming what was happening outside of it.
The campaign is based on an important hypothesis - a good retailer campaign is one where both video formats and POS materials work equally well. The splendor of the video and the Easter eggs in a million colors turned into noticeable store materials and stood out even in the colorful web environment.
