Doers succeed
Tele2
A job well done. Over the course of more than 20 years this could have easily been a slogan for Tele2.
Challenging campaigns are those where you have to help brands tell the story of their achievements. You have to avoid sounding boastful, yet you can’t fall into the trap of excessive modesty.
This time, the task was even more complex, as we had to find a way to communicate this not only externally but also to the employees themselves—ensuring they felt proud and motivated for future endeavors. How did we do? Judge for yourselves.
