We want to take a comprehensive look at the marketing environment in Latvia, both in terms of content and form. The aim of the study is to create data-based benchmarks of efficiency, to offer sufficiently universal criteria, according to which marketing experts have the opportunity to evaluate their plans, ideas and implemented projects.
- Ready for a possible recession
- Strategic and creative works (more DIY)
- Lack of knowledge and resources for the wider use of marketing technologies
- Marketing goes back to targets it can directly influence
- The trends of recent years will continue to be relevant