LMVA 2023
Three good things, the third Latvian marketer's toolkit review is here! Topics that we have been observing for the third year in the marketing industry - mood, team organization, trends in strategies and channel selection. Alongside them, two completely fresh topics - the role of artificial intelligence (AI) in marketing and the change of brand identity. Get to know the vision of approximately 200 marketing professionals about the industry and in-depth comments from 10 experts.
- Tragic optimism
- Rebranding - “the elephant in the room” for marketers
- You (don't) need a strategy
- Artificial intelligence (AI) is more complex, but more valuable than it looks
- Better one real customer than a pair of curious eyes
