MKA 2026
For the sixth consecutive year, the study "Marketing and Communications Review 2026" summarizes trends and sentiment within the marketing and communications sector.
The data reveals that more than a third of the surveyed companies have encountered unauthorized or misleading use of their brand, while social media and interest-based communities are playing an increasingly significant role in communications. In such an environment, how can consumer trust be built and maintained?
- Lukewarm optimism.
- Brand safety risks are rising; preparedness is lagging.
- To what extent is it possible to algorithmize a brand?
- From a sponsor to one of us: the place of brands in fandoms.
