A work done better

In order for Kurši to continue to develop as a strong and modern brand, it was important to renew its story and identity - strengthening associations with quality and competence, while maintaining the brand's inherent thoroughness and patriotism. The transformation of the Kurši brand began with a new brand strategy. During one of the brand's work sessions, the phrase so familiar to us all sounded - "the feeling of a job well done". This simple but true "insight" became the basis for the new Kurši brand story. Every owner in their large or small corner of Latvia wants to stand proudly and look at what they have done after a job is done. In turn, the role of Kurši is to provide owners with the highest quality assortment, the most advantageous offer and the smartest advice. The result - a job better done. The brand's new visual identity is based on a clear symbol recognizable in the industry. The inspiration for the new logo is one of the most practical tools - a tape measure, which symbolizes accuracy, professionalism and practicality. The renewed brand retains the red color characteristic of the Curonian Spit, but its use in a modern and dynamic visual system gives the brand new strength and recognition across all channels and formats – from advertising materials and social media content, to store interiors and exteriors.

Design: Jānis Birznieks