Science for a healthy society
Riga Stradins University
RSU is strengthening its position as a science university whose education and research significantly contribute to public health and well-being in Latvia, Europe and the world.
The higher education and research space in Europe has undergone significant changes in recent years – both societal needs and research priorities are changing, as is how universities define their role. To strengthen its role in the international education and research arena, the RSU brand needed changes – a strong positioning and a fresh visual identity. When developing the brand positioning, our goal was to clearly strengthen RSU’s position as a major science university in the international arena, preserve the university’s DNA – the historical reputation based on strong medical science traditions – and highlight all the scientific fields represented by RSU, whose impact on public health and quality of life is becoming increasingly significant. RSU views health and quality of life more broadly. It is not only physical health, but also mental well-being, a safe and high-quality living environment, economic stability, good governance and strong communities. The impact of RSU’s education and research does not reside in academic circles – it is closely connected to real societal needs and practical solutions that increase the overall quality of life.
Design: Brandbox
Public Relations: Deep White
