Easter of the Easter
Maxima
Make room for Easter! Easter promotions have always been special among other seasonal campaigns, just like the holiday.
Midsummer is all about adults, Christmas is a family holiday, while Easter is for the kids. This simple statement was our guideline while working on the Easter communication strategy for MAXIMA stores. We are allowed to use animation, to draw by hand, to be colourful, bold and playful like never before. And it works!
