There are possibilities. Now just do.
Wherever a person decides to set foot, there should be an opportunity to do so.
Motivating is good, but it's better to give tools to do something with! Latvijas Pasts, in cooperation with Visa, created the following "tools" - account and payment card, so that even deep in the countryside, away from urban centers, people have access to the full benefits of cards. For example, cash withdrawal at one of 620 post offices. All we had to do was pack it up nicely and proudly present it to the world.