Easter lives in MAXIMA stores!
Maxima
On Easter even the bunny knows where to look for discounts.
![Maxima BUNNY KV](https://images.ctfassets.net/7htdzq1n93wh/15zIoCunOaJQQYPhG10bFy/77e504f60b688fb380a649a4b52383bd/Maxima_Lieldienas_KV_Horiz_1920x1080_RGB.jpg?w=1920&h=1080&fl=progressive&q=90&fm=jpg)
![Maxima ZAĶIS 2](https://images.ctfassets.net/7htdzq1n93wh/50BiUIB3lVzDxlbQZ343Ix/f7b3dd4f2a9a548245123a81b378ee9c/WKND_Web_MAxima_Lieldienas_2024_2.png?w=927&h=1080&q=90&fm=png)
As Easter approaches, MAXIMA stores undeniably become a place where almost every Latvian family stops by for treats for the holiday table. Why do they do this? Because it's cheaper. This is clear even to a bunny - a slogan based on such an understanding was embedded both in the campaign materials and in the minds of the audience.
![Maxima BUNNY](https://images.ctfassets.net/7htdzq1n93wh/2BR7Ren8emh7vA5RHrIhEF/2976f86a0a1b9b47c38816eeff43001f/WKND_Web_MAxima_Lieldienas_2024_2_1.png?w=927&h=1080&q=90&fm=png)
![Maxima ZAĶIS VIDE 2](https://images.ctfassets.net/7htdzq1n93wh/KrDGFI4uUGxLfoZYlpMRR/75d6109c198dc2dffebe5a33fc6f531d/WKND_Web_Maxima_Preview_2.jpg?w=1752&h=1100&fl=progressive&q=90&fm=jpg)
![Maxima VIDE 2](https://images.ctfassets.net/7htdzq1n93wh/1xmvg7XvfKLQYqFBLkEn98/f66a1879e04ba39003b9162386b2f422/WKND_Web_Maxima_Preview_1.jpg?w=1920&h=1014&fl=progressive&q=90&fm=jpg)