Don't let the couch stop you
Myfitness
The real training starts not in the gym, but at home fighting the couch.
![Myfitness divans COVER](https://images.ctfassets.net/7htdzq1n93wh/2Tb5FdV7qCk2RMhB7uyRqk/fd33d7ba2bd2936ff320a0947e2c2d9d/Artboard_1.jpg?w=1920&h=1080&fl=progressive&q=90&fm=jpg)
![Myfitness divans KV1](https://images.ctfassets.net/7htdzq1n93wh/2TwgNPNYQFu7I9qxck4fHT/6e7a11e46f620d5bf77db80502be38a7/myf-divans-kv-1.jpg?w=1410&h=1998&fl=progressive&q=90&fm=jpg)
![Myfitness divans SKICE](https://images.ctfassets.net/7htdzq1n93wh/3z2Vp3fDbBJzSDKRNUyG5w/c18ecb10a7ce36486ab3b5fc78b00ad7/Artboard_2_copy.jpg?w=1081&h=1081&fl=progressive&q=90&fm=jpg)
![Myfitness divans BTS](https://images.ctfassets.net/7htdzq1n93wh/FkkfGOqhrr3yrPMWsCFeZ/fc4f8ca9d7622448cae5f5bea3a28592/DSC_1398.jpg?w=750&h=1125&fl=progressive&q=90&fm=jpg)
In order to help those who want to exercise not to lose motivation, we created a campaign in which we identified the main culprit, who lures them in with comfiness, a remote control and a bowl of chips, and prevents them from going to the gym.
Let "don't let the couch stop you" become a mantra for every healthy lifestyle advocate.
![Myfitness divans PROCESS](https://images.ctfassets.net/7htdzq1n93wh/72KPedsg5LVWZL2AHA0O1z/3f02705ddf587deda9f60006986148d7/Artboard_1_copy.jpg?w=1920&h=1081&fl=progressive&q=90&fm=jpg)
![Myfitness divans KV2](https://images.ctfassets.net/7htdzq1n93wh/1rrtft2bAhxu8TT9rmEsqE/01b112b33ce66f4cabb4f5e02a110992/myf-divans-kv-2.jpg?w=1410&h=1998&fl=progressive&q=90&fm=jpg)
![Myfitness divans STORY](https://images.ctfassets.net/7htdzq1n93wh/6b5T6upcTzKlPBj06CSvpV/33b54fd106343410f6df3465f66407e7/Artboard_2.jpg?w=1081&h=1080&fl=progressive&q=90&fm=jpg)