The energy of Virši is not only in fuel hoses, but now also in electrical wires. Because work must also be done at home.
This time, Elektars came to the rescue of Virši doer Intars, who was perfectly able to tell the difference between a regular electricity and the package deal of Virši electricity. It was exciting not only to create the concept itself, but also to come up with the image of Elektars, the costume and the interplay between the two characters. The mischievous mood of the campaign is perfectly described by Intars himself when he saw the final result: “Some kind of nonsense. But in a good way,” he laughs.