For strong immunity
Strong immunity gives us the energy we need so much in the darkness of the winter.
Together with Actimel, we lifted winter on our shoulders, waved it in the air and promised a prize to the lucky ones who would do the same. The mechanics and creative idea of the Actimel lottery carried the message in both ATL formats and BTL activities. The conclusion? It turns out that there are really strong people living among us. Give them a snowman and they will lift it up!