Make a senior happy
Actimel
Every wish will be written on an Actimel package that will reach seniors in nursing homes and social homes.
![Actimel ziemassvetku novelejumi 1](https://images.ctfassets.net/7htdzq1n93wh/6EGhWPA0RKVbgmZKd3mtfD/16ed32208e5e57e882f79d8748e7ca97/Actimel_ziemassvetku_novelejumi_1.jpg?w=1920&h=1920&fl=progressive&q=90&fm=jpg)
To turn a national ambition into reality, we developed a digital campaign and step-by-step achieved the goal of 10,000 wishes and 10,000 packs of Actimel being distributed. As a result, the socially responsible brand, Actimel, reached a large number of people: users wrote their own wishes, which were sent to seniors in a printed and risk-free format on the Actimel bottles.
![Actimel Ziemassvetku novelejumi KVADRATS](https://images.ctfassets.net/7htdzq1n93wh/5TCg4gAkA5HsYW4GbucqiD/aca299b6b76fa4d0bc17df6c885ded22/Actimel_Ziemassvetku_novelejumi_KVADRATS.jpg?w=1200&h=1200&fl=progressive&q=90&fm=jpg)