Modern elders

Latvian Post (Latvijas Pasts) VISA card allows you to pay more conveniently and keep money electronically – and therefore more securely. For the 60+ audience, this is important, but also somewhat technologically more challenging.

The basis of the Latvijas Pasts payment card campaign is based on similarities – every new generation wants to be modern. Young people are modern when buying skins in Fortnite or changing bots in Roblox, but the opportunity for seniors to be modern is the Latvijas Pasts payment card.