Beauty Festival 2022
MAXIMA is the largest retail network in Latvia. This means that it has both the capacity to provide all necessities and the ability to change society for the better.
Beauty Festival is the annual sale of beauty and hygiene products in all MAXIMA stores. Every year this event is accompanied not only by discounts, but also by an important social message about the role of women in society and social self-reflection. Together with the Beauty Festival’s ambassadors – Samanta Tīna and her sister Sanita – we are reminded that beauty cannot be defined. Even sisters who seem so close each choose their own style. Beauty is unique and universal, but to discover it within you need to love yourself first.