Christmas 2021
Maxima
Working on the MAXIMA's 2021 Christmas campaign, the main insight was the fact that Christmas does not appear from nothing.
![Maxima Xmas 1920x1920](https://images.ctfassets.net/7htdzq1n93wh/4yilXYKfa3IDIYolKidshF/8265f6aee5f99f49f0ab45d3ca1ee463/Maxima_Xmas_1920x1920.jpg?w=1920&h=1920&fl=progressive&q=90&fm=jpg)
![Xmas MAXIMA video 1](https://images.ctfassets.net/7htdzq1n93wh/7gQTgD3WjIUrCeYt3bkDLo/32026d159094885fa2752bd96b9d11e3/Xmas_MAXIMA_video_1.jpg?w=1920&h=1080&fl=progressive&q=90&fm=jpg)
![Xmas MAXIMA maiss](https://images.ctfassets.net/7htdzq1n93wh/4DZjHOL47gGD5TUPlY84nh/13d618c27e1178814ea313439a4bf748/Xmas_MAXIMA_maiss.jpg?w=1920&h=1080&fl=progressive&q=90&fm=jpg)
There’s always someone, who creates it. And MAXIMA is definitely by your side or waiting in the wings with everything you need for a real holiday. The insight we gained stuck fast, a script grew around it and resulted in us creating a heartfelt video.
![Xmas MAXIMA video 4](https://images.ctfassets.net/7htdzq1n93wh/5YGpHCtWXDdsqgBsvsHvzl/94128d68cc8c1fcd589c0b0d06227553/Xmas_MAXIMA_video_4.jpg?w=1920&h=1080&fl=progressive&q=90&fm=jpg)
![Xmas MAXIMA KV](https://images.ctfassets.net/7htdzq1n93wh/75EHg0tvXqSJBEAfsrE3mC/2dda0977da38c8ce1d04d18d0667619e/Xmas_MAXIMA_KV.png?w=1920&h=2718&q=90&fm=png)